A new program in Jacksonville, launched by JWB Rental Homes, aims to assist renters in achieving homeownership. The HomeStep program will provide up to $16 million in equity incentives, allowing JWB renters to earn $100 monthly towards purchasing a home, totaling up to $3,600. Renters can sign an addendum to their lease to participate. The initiative stems from efforts to address affordable housing in the city, with no city funds involved. JWB manages over 5,800 rental homes, primarily affordable.